01 / challenge
Make care easier to understand
Ave Maria Hospice came to the work with two connected needs: a public experience that could communicate with more clarity and warmth, and an internal system shaped around the way the organization actually operates.
02 / approach
Build with the client, not around them
The website and CRM are being developed as one relationship rather than two disconnected deliverables. Frequent conversations keep the language, workflows, and priorities close to the people who know the work best.
03 / outcome
A foundation that can keep growing
The engagement is still in progress. The current direction brings the public story and day-to-day tools into a more coherent system, with room to refine both as the team uses them.
Project views
A closer look at Ave Maria Hospice.
The in-progress homepage direction introduces Ave Maria Hospice with a calmer, more direct message.
The previous public homepage, documented as a point of reference for the redesign now underway.
An in-progress content section exploring family, faith, Spanish-language support, and Medicare coverage.