01 / challenge
Show the craft, not just the product
Dennis makes each pen from a real .308 cartridge, one at a time. A conventional product grid could list the six builds, but it would miss the care, material, and personality that make the work worth keeping.
02 / approach
Turn the catalog into a story
The site moves from material and making into pricing, a fan-out catalog, Dennis's story, and a guided order flow. Scroll-driven sequences create surprise while plain pricing and a focused help center keep the buying experience grounded.
03 / outcome
A storefront as distinctive as its maker
The live experience brings the products, maker, order flow, and policies into one coherent system. The result feels specific to JST Adventures rather than borrowed from a commerce template, with room to keep evolving alongside the business.
Project views
A closer look at JST Adventures.
The catalog gives all six builds a single stage, with an interaction that gathers the pens for a closer look.
A product-led brand moment pairs the handmade collection with the line “Not mass produced. Made to be kept.”
The pricing section keeps material, finish, and cost visible without interrupting the visual story.